Yahoo's ConnectID is under scrutiny in a federal lawsuit for allegedly using email addresses to track users without consent. The suit highlights that ConnectID allows for user-level tracking across the internet, contrasting traditional third-party cookies that can be cleared. Users are reportedly monitored even if they do not subscribe to Yahoo products, as their email addresses are intercepted and matched to existing records. The complaint accuses Yahoo of misleading privacy practices, with affected individuals seeking class action, claiming violations of various privacy laws across the US.
"Yahoo openly tells publishers that they need not concern themselves with obtaining user consent because it already provides 'multiple mechanisms' for users to manage their privacy choices. This is misleading at best."
"Yahoo's privacy policy makes no mention of sharing directly identifiable email addresses and, in fact, represents that email addresses will not be shared."
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