""I've always been fascinated by this idea that if people tell you what they want, and you give it to them, it kind of works, versus the more interest-based advertising where you're trying to change people's minds.""
""It's not programmatic. It's not trying to figure out that you were looking at gloves on Amazon 10 minutes ago, so I'll give you an ad for gloves.""
""By the query itself and the user's country. Nothing else plays a role. If you type 'buy lipstick,' I don't care if you're a man or woman, I'll give you a lipstick ad.""
Brave launched in 2016 as a privacy-focused browser but began introducing opt-in ads in 2019. After acquiring Tailcat, Brave developed its own search advertising. The browser now features display ads and limited pop-up notifications. Brave's ad chief, Jean-Paul Schmetz, emphasizes that ads are targeted based solely on user queries and location, without tracking personal data. Schmetz believes in providing users with what they want rather than using interest-based advertising, maintaining a commitment to user privacy.
Read at AdExchanger
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