VPNs Are in High Demand for These Main Reasons

"According to a new report from Maximum Market Research, the global market for virtual private networks will grow by more than 17% annually over the next five years. VPN expenditures are projected to reach $150 billion by 2030, more than triple what it was ($48.7 billion) in 2023. Two key drivers for that growth are the lack of data security on public networks and the increasing number of employees doing remote and hybrid work."

"If you're still in the "what's a VPN?" camp, here's a short description of how it works. First, you connect to a VPN server, which allows your device to establish an encrypted connection (sometimes called "tunneling in"). Then, all of your internet traffic is routed through that server, thus hiding your public IP address and physical location. The encryption also scrambles data related to your online activity, rendering it unreadable to hackers or cyberthieves."

"VPN providers are working to boost the appeal of their services for consumers. This week, for instance, ExpressVPN introduced new features for Apple's iOS app, including shortcuts, Home screen widgets and integration with Siri voice commands. If you're not already using a VPN, maybe you're getting a sense of FOMO -- should I jump into the VPN pool? There are lots of good reasons to do so, including improved privacy, streaming without geo-restrictions and preventing ISP tracking."

Global spending on virtual private networks is projected to expand rapidly, with expenditures expected to reach $150 billion by 2030, up from $48.7 billion in 2023. The growth is driven primarily by insecure public networks and the rising number of remote and hybrid workers. VPN providers are adding consumer-focused features, such as iOS shortcuts, Home screen widgets and Siri integration, to attract users. VPNs provide improved privacy, bypassing of geo-restrictions and protection from ISP tracking by routing traffic through encrypted servers that hide IP addresses and scramble activity data. North America is expected to hold about 41% of the market by 2030.

Read at CNET