Cookie banners have become ubiquitous online, meant to inform users about data collection while ensuring compliance for operators. However, several lawsuits in California expose issues when these banners malfunction, leading to allegations that sites continue tracking users despite their attempts to opt-out. The lawsuits target a broad range of industries, reminding stakeholders of the privacy challenges surrounding cookie policies and the necessity of accurate technical implementations to truly protect user data preferences.
The rise of cookie-banner class actions indicates that misconfigured cookie consent tools have ignited a new wave of litigation targeting businesses across various sectors.
Plaintiffs allege cookie banners fail to block non-essential cookies due to technical glitches, leaving users unaware they are being tracked despite opting out.
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