"During the big game, Ring, which Jamie Siminoff founded in 2013 and sold to Amazon in 2018, released a 30-second ad that featured Siminoff walking a dog and explaining how the company's AI-powered technology can be used to find lost pets. The entrepreneur implored the nearly 125 million people watching to "be a hero in your neighborhood," but viewers were freaked out by the idea of being constantly watched by Ring's Search Party feature."
"The backlash came swift and hard. Across social media, critics piled on Ring, calling the spot creepy and pointing out how the company's own statistics, claiming to reunite "more than a dog a day" among the 10 million pets they say go missing each year, amounts to a success rate of less than 0.01 percent. Inc. named the ad as one of the worst Super Bowl commercials of the year."
""What if we could make finding one lost dog require the computational power of a small dictator-led nation state?" Crosby says dryly. "Search Party from Ring uses AI to search through our tens of millions of cameras. We could find literally anyone, but we only use this technology to find lost dogs." With a comical level of earnestness, Crosby mentions how Ring recently announced a partnership with more than 5,000 law enforcement agencies, but promises,"
Ring aired a 30-second Super Bowl ad featuring founder Jamie Siminoff walking a dog and describing AI-powered pet-finding capabilities. Viewers reacted negatively, expressing concerns about pervasive surveillance tied to Ring's Search Party feature. Critics highlighted that Ring's claim of reuniting "more than a dog a day" implies a success rate under 0.01 percent given 10 million missing pets annually. Inc. labeled the spot one of the worst Super Bowl commercials. Rival Wyze responded quickly with its own commercial mocking Ring's technology and emphasizing privacy worries while parodying law enforcement partnerships.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]