""We're of the opinion that if the Privacy Sandbox does take off, we'll ride on those coattails," Tam said."
""The platform uses multiple privacy-enhancing technologies, including the Sandbox APIs, to analyze ad performance without relying on third-party cookies.""
""There's an age-old issue with ad platforms grading their own homework," Hesmondhalgh said."
""The idea, Tam explained, is to take a hybrid approach that includes a mix of probabilistic tracking and consented deterministic data when it's available.""
Paapi, a UK-based startup, has recently completed its pre-seed funding round. The platform aims to assist advertisers by providing privacy-safe ad measurement tools utilizing privacy-enhancing technologies. Co-founders Dan Hesmondhalgh and David Tam emphasize a hybrid approach that combines probabilistic tracking and consented deterministic data. This approach aims to connect paid clicks and impressions to sales and ad spend while mitigating reliance on third-party cookies. Paapi also integrates directly with ad platform APIs, challenging the traditional trust in ad platforms' self-reported data.
Read at AdExchanger
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