Meta won't allow users to opt out of targeted ads based on AI chats
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Meta won't allow users to opt out of targeted ads based on AI chats
"Facebook, Instagram, and WhatsApp users may want to be extra careful while using Meta AI, as Meta has announced that it will soon be using AI interactions to personalize content and ad recommendations without giving users a way to opt out. Meta plans to notify users on October 7th that their AI interactions will influence recommendations beginning on December 16th."
"In its blog post, Meta noted that "more than 1 billion people use Meta AI every month," stating its goals are to improve the way Meta AI works in order to fuel better experiences on all Meta apps. Sensitive "conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership "will not be used to target ads, Meta confirmed."
Meta will start using interactions with Meta AI to personalize content and ad recommendations, with the change taking effect December 16th and users notified on October 7th. The initial notification language will say, "Learn how Meta will use your info in new ways to personalize your experience," requiring users to click through to learn that the update applies to Meta AI. Meta stated more than 1 billion people use Meta AI monthly and aims to improve AI to enhance experiences across apps. Meta confirmed sensitive AI conversations about religion, sexual orientation, political views, health, race, philosophical beliefs, or trade union membership will not be used to target ads. Meta advised that users can control AI interactions, unlink accounts, or adjust ad and content settings.
Read at Ars Technica
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