"Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you? These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. Manufacturers then use your data to identify your viewing preferences, enabling them to deliver highly targeted ads."
"It identifies content displayed on your screen, including programs from cable TV boxes, streaming services, or gaming consoles. ACR does this by capturing continuous screenshots and cross-referencing them with a vast database of media content and advertisements. According to , ACR can capture and identify up to 7,200 images per hour, or approximately two images every second. This extensive tracking offers money-making insights for marketers and content distributors because it can reveal connections between viewers' personal information and their preferred content."
Most popular smart TVs include automatic content recognition (ACR) that continuously captures screenshots and matches them to a media database. ACR can identify programs from cable boxes, streaming services, and gaming consoles and can capture up to 7,200 images per hour. Manufacturers and advertisers receive aggregated viewing data and can correlate viewing behavior with personal identifiers such as email addresses, IP addresses, and physical street addresses. High advertising spend on smart TV inventory drives the use of ACR to create bespoke ad placements. Disabling ACR can reduce tracking but often requires navigating hidden or obscure settings.
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