Google's controversial decision to restore digital fingerprinting contradicts its previous stance against such invasive tracking practices. Privacy-focused Proton critiques this "spectacular about-face," pointing to the challenges users face in controlling tracking mechanisms. Fingerprinting collects various data points from devices, enabling unique identification, which Google had warned against in 2019. As users demand more privacy, this move indicates a growing tension between advertising needs and consumer control over personal data. Moreover, concerns arise regarding silent tracking on Android devices, highlighting broader implications for user privacy in the digital landscape.
When users "cannot clear" unique tracking identifiers and "cannot control how their information is collected," Google has warned, "this subverts user choice and is wrong."
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