Meta is implementing stricter rules against accounts that share unoriginal content on Facebook, focusing on repeat offenders who reuse others' materials. So far this year, Meta has removed about 10 million accounts impersonating content producers. Additionally, 500,000 accounts engaged in spammy behaviors have faced restrictions. Accounts found repeatedly reposting can lose monetization access and face reduced visibility. The company is also testing a system that links duplicate videos to the original content. User criticism over strict automated enforcement practices has prompted calls for reform.
"Meta has taken down around 10 million profiles that were impersonating large content producers and acted against 500,000 accounts engaged in spammy behavior."
"Meta won't penalize users engaging with other people's content, such as creating reaction videos, but will focus on reposting without permission."
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