The article discusses the prevalent conspiracy theory that smartphones are always listening to users' conversations for targeted advertising. Despite widespread anecdotes of related advertising, there is no credible evidence supporting this claim. In 2024, investigative outlet 404 Media reported on Cox Media Group's 'Active Listening' system, allegedly capable of capturing audio data for ad targeting. In response, major tech companies distanced themselves from CMG, stating they do not partner with them, indicating an ongoing tension between users' privacy fears and corporate practices.
The theory that smartphones are listening to private conversations to serve targeted ads lacks clear evidence, though anecdotal experiences abound.
In early 2024, the investigative site 404 Media reported that Cox Media Group's Active Listening system claims to capture 'real-time intent data' for ad targeting.
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