The article highlights the privacy advantages of Apple TV boxes over other streaming devices, particularly in their setup process where users can disable various tracking features more easily. Apple TVs do not use automatic content recognition, a significant privacy win. While they provide enhanced privacy out of the box, there is concern about how third-party apps might still track users. The article questions whether Apple will maintain these privacy measures in the long run, suggesting a vigilant approach to advertising and user data protection.
One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple.
Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring explicit permission from users before tracking can occur.
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