BMO cuts Integral Ad Science shares as strategy shifts to lowering prices By Investing.com
Briefly

from Investing.com Australia2 months ago
The decision comes as Integral Ad Science announced a strategic move to lower prices for key client contract renewals in exchange for high-volume, exclusive commitments.
Investing.com Australiahttps://au.investing.com/news/stock-market-news/bmo-cuts-integral-ad-science-shares-as-strategy-shifts-to-lowering-prices-93CH-3134593
As a result of the revised pricing strategy, BMO Capital Markets has decreased its revenue and adjusted EBITDA forecasts for Integral Ad Science for the year 2024 by 2% and 6%, respectively.
Investing.com Australiahttps://au.investing.com/news/stock-market-news/bmo-cuts-integral-ad-science-shares-as-strategy-shifts-to-lowering-prices-93CH-3134593
Read at Investing.com Australia
#financial-forecast #pricing-strategy #competitive-landscape #investment #strategic-decisions
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