Hot off the heels of announcing an official release date of 2 February, Apple has now dropped the very first ad for its Vision Pro headset. And perhaps in an attempt to position it as a product as revolutionary as the iPhone, the spot strongly echoes the very first iPhone ad from 2007.
Indeed, there's a sense that Apple is already trying to normalise the idea of placing something over your head and eyes here, since the greatest initial battle with Vision Pro is probably going to be getting casual users to see it as anything other than dystopian. But whereas the iPhone ad is filled with everyday folk picking up the phone, the Vision Pro version is, naturally, of a more sci-fi bent. Read into that what you will.
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