AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features
Briefly

from Exchangewire10 months ago
The new real-time auction features, termed 'Performance-Based Waterfall,' empower users to configure a parallel ad waterfall, based on the bidding price increments.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/04/adplayer-pro-outstream-video-ad-tech-provider-introduces-new-programmatic-features/
Implementing Performance-Based Waterfall boosts programmatic ad sales efficiency in real-time auctions by an average of 15%.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/04/adplayer-pro-outstream-video-ad-tech-provider-introduces-new-programmatic-features/
Combining video header bidding with Performance-Based Waterfall auction variations could deliver significant revenue improvements for ad-ops teams.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/04/adplayer-pro-outstream-video-ad-tech-provider-introduces-new-programmatic-features/
Read at Exchangewire
#adplayerpro #programmatic-auction #video-ad-tech #performance-based-waterfall #revenue-optimization
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