Targeted Victory has secured over $75 million in contracts with various Republican campaigns and PACs this election season, highlighting its significant influence within conservative politics.
Elon Musk's increasing support for Donald Trump, including a stated commitment to assist in campaign funding, signals a shift in both his and X's political positioning.
In 2022, Targeted Victory managed a campaign for Meta to undermine TikTok by portraying it as a privacy and mental health threat, showing their expertise in tech-related messaging.
Michael Abboud's affiliation with Targeted Victory and his previous roles demonstrate a blending of political consulting with social media strategy, particularly in managing reputational crises.
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