Netflix is set to implement a crackdown on password sharing, a decision that could dramatically reduce viewer numbers and shift streaming dynamics. As Netflix leads this initiative, competitors like HBO Max and Disney+ are reconsidering their own guidelines on account sharing. HBO Max permits password sharing within households but discourages it outside that context, while Disney+ remains lenient, allowing multiple profiles without strict enforcement on sharing. This evolving landscape raises questions about the future of streaming and whether more services will adopt similar policies if Netflix's approach succeeds.
Restricting a behavior widely seen as acceptable was always going to be risky, potentially leading to a significant dip in viewership for Netflix.
HBO Max anticipates that people living in the same household may share a single account/password, which is permitted in their user agreement.
Disney+ does not have strict password sharing rules, allowing up to seven profiles without specifying boundaries around sharing accounts.
As Netflix cracks down on password sharing, it could change the way users interact with streaming services, prompting competitors to reconsider their policies.
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