According to six former workers at the agency, they had to cold call elderly people, who were not properly informed about the fact that they were signing up to a subscription rather than a one-off purchase, at the same time as sales people claimed misleadingly that there was a campaign afoot giving them cheaper tickets, or that they could get tickets at a discounted price.
The Social Democrats' party secretary Tobias Baudin told DN that he was 'furious' when he read the accounts of the sales methods used according to the report, and the party has now suspended the use of telemarketing agencies to sell its lotteries.
'Of course the task given to them has never been to sell lottery tickets whatever the cost.' The party's group leader, Lena Hallengren, called for a thorough investigation into the claims made by former employees on the sales practices.
The revelations are extremely welcome for Sweden's government and their support party the Sweden Democrats, reopening the way for a full ban at exactly the point when the government is drawing up its proposal for new lottery legislation.
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