"These days, the internet "looks a hell of a lot more like Las Vegas than 'Little House on the Prairie.'" That's how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday, January 28, which also happened to be Data Privacy Day, an annual "holiday" of sorts to raise awareness about privacy issues and encourage better data protection practices."
"Which brings us to the Children's Online Privacy Protection Act (COPPA), the federal law enforced by the FTC that restricts how online services collect and use personal data from children under 13 without parental consent. COPPA has been on the books for more than 25 years. The commission amended the COPPA Rule last January - the first update to the law since 2013 - imposing new restrictions on the collection, retention and sharing of children's personal information."
The modern internet resembles Las Vegas more than Little House on the Prairie, exposing children to pervasive tracking, targeted advertising, and algorithmic recommendation engines. Data Privacy Day on January 28 highlights privacy awareness and encourages better data protection practices. The Children's Online Privacy Protection Act (COPPA) restricts how online services collect and use personal data from children under 13 without parental consent. COPPA has existed since 2000 and received a rule update in January that imposed new limits on collection, retention, sharing, targeted ads, and tightened parental consent. The COPPA framework predates social media, apps, real-time ad auctions, algorithmic feeds, and AI, creating challenges for modern age-verification tools.
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