Click fraud is a deceptive practice where fraudsters generate artificial clicks on ads using bots or human workers to unlawfully profit from advertising costs.
Cybercriminals employ click fraud schemes to divert traffic from genuine businesses by either overwhelming their ads with clicks or generating clicks on fake websites.
Victims of click fraud range from everyday internet users to large organizations, as this can lead to financial losses and security risks.
Understanding click fraud's implications is crucial for businesses aiming to protect themselves from cybercriminal tactics that exploit online advertising.
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