"According to Meta, all user inputs to the AI chatbot in WhatsApp, Instagram, and Facebook will be stored and analyzed. The company wants to use this data to personalize advertising and content. Anyone who talks to the AI about topics such as cycling or cooking, for example, could start receiving targeted ads for bicycles or kitchen appliances. Users might also start getting suggestions and recommendations for relevant groups and posts."
"In the near future, according to a recent news release, Meta wants to systematically save and analyze its users' conversations with the company's own AI chatbot on WhatsApp, Instagram, and Facebook. The initiative will begin starting December 16th, 2025, initially outside the EU and UK where stricter data protection laws will force a later introduction. The data will be used to further personalize advertising and content, and it won't be possible to opt out."
Meta will systematically store and analyze users' AI chatbot conversations on WhatsApp, Instagram, and Facebook beginning December 16, 2025, outside the EU and UK. Collected inputs will be used to personalize advertising, content, suggestions, and group recommendations. Sensitive categories such as health, religion, and political views are stated as excluded from advertising targeting, but such information will still be collected and processed to provide AI functions. No way to use the AI chatbot while opting out of data collection will be offered; stopping use of the chatbot is the only option to avoid processing. WhatsApp provides a per-chat "Advanced chat privacy" setting to block automatic AI integration, and linked accounts in Accounts Center may allow cross-platform compilation of AI chat data.
Read at PCWorld
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