The article explores ethical frameworks, particularly utilitarianism and deontology, in relation to contemporary challenges like surveillance capitalism and targeted advertising. Using Bentham's and Mill's principles of maximizing happiness and minimizing pain, it illustrates how businesses leverage extensive data to enhance consumer engagement, raising concerns about individual autonomy. The analysis contrasts these ethical perspectives to underline the moral implications of modern marketing strategies and technological advancements in military politics, advocating for a comprehensive ethical approach to navigate these complex issues.
Utilitarianism assesses the ethical value of actions based on their consequences, advocating for those that maximize happiness and minimize pain for the greatest number.
Surveillance capitalism exemplifies utilitarianism’s application in modern times, prioritizing effective marketing strategies that can infringe on individual privacy and autonomy.
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