But unlike a traditional savings account, these rewards are controlled by a company that can unilaterally change their value. Our goal is to ensure consumers are getting the value that was promised to them, which means validating that these programs are transparent and fair. The Biden administration aims to protect consumer interests in loyalty programs, ensuring that consumers receive equitable treatment and clarity regarding the value of their earned rewards.
Delta's loyalty of members in its frequent-flyer program means everything to us, and providing a meaningful rewards experience is the top priority within Delta's SkyMiles Program. This underscores the airlines' commitment to enhancing customer satisfaction through transparent loyalty practices, while balancing profitability and customer loyalty in a competitive market.
Southwest highlighted that its points never expire, which adds a unique aspect to its loyalty program. This practice contrasts with competitors and may draw customers seeking long-term value in their frequent-flyer rewards, allowing travelers to hold onto points without the pressure of expiration.
U.S. carriers assert that they maintain transparency about their frequent-flyer programs, emphasizing their value to millions of participants. Policymakers are encouraged to ensure this balance between consumer benefits and operational flexibility remains intact, thereby reinforcing the importance of loyalty programs in the aviation sector.
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