Jake Moore, global cybersecurity advisor at ESET, explained how cybercriminals leverage SEO poisoning to lead users to malicious sites designed to exploit their trust. He warned that clicking such poisoned results could trigger immediate downloads of malware, severely compromising both personal data and device security.
Ben Van Pelt, founder of TorGuard, highlighted that scammers often utilize paid advertisements for search terms to push fake customer service numbers to the top of search results. He noted that unsuspecting users, trusting these top results, end up sharing sensitive information unknowingly with impersonators posing as legitimate technicians.
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