Deplatforming, or banning malicious accounts from social media, is a key tool for moderating online harms. However, the consequences of deplatforming for the wider social media ecosystem have been largely overlooked so far.
Users active on both platforms post similar content as users active on Gettr but banned from Twitter, but the latter have higher retention and are 5 times more active.
Matched users are more toxic on Twitter, where they can engage in abusive cross-ideological interactions, than on Gettr.
The analysis reveals that the matched cohort are ideologically aligned with the far-right, and that the ability to interact with political opponents may be part of the appeal of Twitter to these users.
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