Digital product passports (DPPs) provide consumers with comprehensive information about products, enabling them to verify sustainability claims and understand product journeys. By scanning a QR code, shoppers can access details on materials, manufacturing processes, and carbon footprints, fostering informed purchasing decisions. Upcoming EU regulations will mandate brands to disclose this information, shifting transparency from optional to essential. This evolution encourages brands to embrace DPPs and prioritize genuine sustainability, positioning themselves favorably in the market and meeting the growing consumer demand for accountability.
In an era where trust is currency and sustainability is a non-negotiable, shoppers are demanding more than just green labels and vague promises. They want proof.
Enter digital product passports (DPPs), a game-changing tool that gives consumers instant access... from materials sourcing to sustainability credentials.
By simply scanning a QR code, consumers can unlock a product's full story, from materials, to manufacturing processes, to certifications.
Instead of relying on vague sustainability claims, shoppers can view and verify a product's impact.
#sustainability #digital-product-passports #consumer-transparency #eco-friendly-shopping #eu-regulations
Collection
[
|
...
]