Tesco may use AI and Clubcard data to nudge shoppers towards healthier choices
Briefly

Murphy explained that AI could help monitor customers' shopping habits and provide recommendations to improve their health, saying, 'I can see it nudging you, saying:...'
While health campaigners may welcome such a move, particularly in light of the UK's ongoing obesity crisis, privacy advocates have raised concerns.
Despite the concerns, Tesco clarified that it is not currently planning to roll out the AI-driven nudge system. However, given its dominant market share...
The proposal comes amid increased pressure on supermarkets to address public health issues. In 2022, the UK government introduced regulations to reduce...
Read at Business Matters
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