The light show at the Next Gen ATP Finals was the most impressive ever seen at a tennis event, eclipsing even the US Open despite minimal spectators.
Despite the minimal attendance, the ATP remains optimistic, believing interest in tennis will grow in Saudi Arabia over time, bolstered by the new tournament.
The Kingdom's investment in hosting major tennis events through a deal with the ATP reflects a commitment to developing the sport and attracting fans.
Next Gen serves as both a competitive platform for young talent and a testing ground for tennis in emerging markets like Saudi Arabia.
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