The 'Lose Your Licence, Lose Your Independence' campaign aims to raise awareness of dangerous driving among young males but has been criticized for its insensitivity.
The ad presents a scenario where disqualified drivers become dependent on others, but critics argue it unfairly portrays non-drivers as burdens.
Neasa Bheilbigh, chair of the Irish Cycling Campaign, asserts, 'This campaign is emblematic of the RSA's persistent failure to create effective road safety education.'
Green Party TD Neasa Hourigan condemns the campaign as 'ableist' and calls for the RSA to disband, deeming reform insufficient.
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