Mr. Mehaffey registered the stellarblade.com domain in 2006 and has used the STELLARBLADE name for his business for nearly 15 years. Given this long-standing and public use, it's difficult to imagine that Shift Up and Sony were unaware of Mr. Mehaffey's established rights before adopting their identical mark.
We believe in fair competition, but when larger companies disregard the established rights of smaller businesses, it's our responsibility to stand up and protect our brand. The defendants' far superior resources have effectively monopolized online search results for STELLARBLADE, pushing Mr. Mehaffey's long-established business into digital obscurity and threatening the livelihood he's built over more than a decade.
The lawsuit seeks damages and a cease to the use of the name Stellar Blade, including the destruction of all materials related to the use of the name.
Mehaffey registered his trademark for Stellarblade in June 2023, after Shift Up had already filed for a similar trademark in January. He sent a cease-and-desist letter the following month.
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