In its latest lawsuit, Shein alleges that Temu has built its business model on the back of counterfeiting, stealing designs, and conducting fraudulent practices to offer lower prices.
A Temu spokesperson responded, stating that Shein, despite being embroiled in numerous IP lawsuits, is fabricating accusations against others, highlighting the irony of the situation.
The feud escalates as Shein accuses Temu of creating fake social media accounts posing as Shein to mislead consumers, undermining its reputation in the fast-fashion sector.
Temu's counterclaim points to Shein's alleged intimidation practices against suppliers, which they believe are tactics meant to stifle competition and maintain dominance in the U.S. market.
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