Pixalate's Q4 2024 report reveals that 14,906 ad-enabled mobile apps on Apple and Google Play lack privacy policies, risking user data and compliance with GDPR. The report analyzes legal violations related to data privacy and highlights the role of major ad partners like Google, who is associated with 92% of these non-compliant apps. The findings emphasize the importance of compliance for app developers to mitigate risks of legal and financial repercussions, stressing the overall need for enhanced user data protections in the mobile app ecosystem.
Our research findings underscore the need for app developers to prioritise users' data privacy and compliance with data protection laws. This failure to disclose privacy policies not only puts users at risk, but also exposes app developers, hosting platforms, and associated third parties to legal risks and financial penalties.
The report offers a detailed legal analysis of data privacy violations likely occurring under GDPR Articles 5, 12, 13, 24 and Rec. 75, highlighting significant legal implications for app developers.
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