"This report highlights potential privacy violation risks for app developers under COPPA, specifically concerning the collection, sale, or sharing of children's personal information through likely child-directed apps without obtaining lawful VPC, as assessed by Pixalate. The Federal Trade Commission (FTC)'s COPPA Rule governs the online collection, use, and disclosure of personal information from children under 13 in the United States (US). It also outlines multiple acceptable methods for obtaining a VPC."
"The legal analysis, conducted by Pixalate's legal and data science teams, examined 1,149 US-registered, likely child-directed Google Play and Apple App Store-hosted apps with advertising capabilities: Advertising supply chain implications The report identifies major advertising platforms facilitating monetisation within these likely non-compliant apps: Google Ad Exchange: Listed in app-ads.txt files of 1,019 (90%) likely non-compliant apps Meta/Facebook: Present in 658 (58%) likely non-compliant apps AppLovin: Associated with 619 (54%) likely non-compliant apps"
1,136 of 1,149 US-registered, likely child-directed Google Play and Apple App Store-hosted apps failed to obtain verifiable parental consent (VPC) under the COPPA Rule. The examined apps are likely aimed at children under 13 and include advertising capabilities. Major advertising platforms appear in the monetisation supply chain for many of these apps, with Google Ad Exchange listed in app-ads.txt files of 1,019 apps, Meta/Facebook present in 658 apps, and AppLovin associated with 619 apps. The FTC's COPPA Rule governs online collection, use, and disclosure of personal information from children under 13 and sets acceptable methods for obtaining VPC. App developers collecting, sharing, or selling children's personal information without lawful VPC face potential non-compliance and privacy risks.
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