One viral JetBlue blunder has customers convinced it uses surveillance pricing to upcharge on flights

"JetBlue's reply to a customer about ticket pricing suggested that users could see different fares based on their browsing behavior, raising concerns about surveillance pricing."

"Sen. Ruben Gallego criticized JetBlue's implication of price increases based on personal circumstances, stating, 'Grief shouldn't come with surge pricing,' and advocated for the One Fair Price Act."

"Rep. Chris Pappas expressed support for legislation against surveillance pricing, stating, 'Yeah so this shouldn't be allowed,' highlighting the need for consumer protection."

JetBlue's response to a customer complaint about ticket prices suggested that pricing could vary based on user behavior, raising suspicions of surveillance pricing. The airline advised the customer to clear their cache or use an incognito window, implying that repeated visits could affect fare visibility. This response was deleted but circulated widely, prompting public and political backlash. Politicians have called for legislation to prohibit such pricing practices, emphasizing the need for consumer protection against personalized pricing based on personal data.

Read at Fast Company