The ‘Winning is Winning’ anthem redefines victory through the indomitable spirit of Paralympic athletes who push boundaries and reshape success.
Nike's anthem celebrates athletes like Markus Rehm and Núria Marquès, who exemplify that true success comes not just from winning but through resilience and determination.
Bebe Vio narrates a powerful tribute to athletes who have not only mastered their sports but also redefined achievement and broken stereotypes.
The highlight of ‘Winning is Winning’ is how these athletes showcase strength and perseverance, establishing that effort and grit define real victory over traditional metrics.
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