"For years, Netflix's leadership told the world it had 'zero interest' in advertising...and styled itself as the anti-Big Ad Tech refuge, according to the complaint. "But once Netflix had stockpiled user data under those promises, it flipped the script and built an ads business that mirrors everything it once attacked.""
"The complaint alleges that Netflix falsely represents that paid subscriptions shield users from data-driven ads. It adds that the company tracks and logs viewing habits, location and virtually every interaction on the platform - keyword searches, pausing or fast-forwarding and more - which it then uses to build consumer profiles that earn the company billions."
"Big Tech platforms like Meta's Facebook and Google-owned YouTube have been found liable in lawsuits brought using state laws that bar businesses from misleading the public, knowingly endangering children or negligently designing addictive products. Paxton's case was brought under Texas' Deceptive Trade Practices Act. The suit asks the court to bar Netflix from continuing the allegedly illegal practices, including turning off the autoplay feature on kids' profiles, and orders to purge Texans' data, among other relief."
Netflix leadership previously stated it had no interest in advertising and positioned the service as an alternative to ad tech. A complaint alleges Netflix later used stored user data to create an ads business that resembles the practices it criticized. The complaint claims Netflix misrepresents that paid subscriptions protect users from data-driven advertising. It alleges Netflix tracks and logs viewing habits, location, and interactions such as keyword searches, pausing, and fast-forwarding. The complaint asserts these data are used to build consumer profiles that generate billions. The suit seeks to stop practices, including turning off autoplay on kids’ profiles, and to purge Texans’ data.
Read at POLITICO
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