Moo Deng Is More Than a Meme
Briefly

"Zoo director Narongwit Chodchoi revealed that efforts are underway to trademark Moo Deng, the baby pygmy hippo, to prevent unauthorized use of her likeness and merchandise."
"With the rise of social media fame, Moo Deng has quickly become an internet sensation, drawing massive online and offline attention akin to past viral animal stars."
Read at WIRED
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