"Cyber criminals are applying the same tools a business might use to manage a marketing campaign to optimize their malware campaigns, increasing the likelihood the user will take the bait," explained Ian Pratt, global head of security for personal systems at HP, in a statement.
"Using an ad network as a proxy helps the attacker to evade detection and collect analytics on who clicks their links," the report explains. "Since the advertising network uses CAPTCHAs to verify real users to prevent click fraud, it's unlikely automated malware analysis systems would be able to scan the malware payload, leading to the risk of falsely classifying the file as safe."
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