The FTC charged Marriott and Starwood Hotels with lax security practices, resulting in breaches affecting over 344 million customers and leading to a need for improved digital security.
The breaches, detected in 2015, 2018, and 2020, included unauthorized access where attackers exploited weak password and firewall practices, keeping access for up to four years.
Key measures include limiting data retention policies and providing a link for U.S. customers to request the deletion of their personal data, enhancing consumer rights.
The order prohibits Marriott and Starwood from misrepresenting their data security practices and mandates compliance with FTC inspections to ensure consumer data protection.
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