In recent months, firms across the United States have been hit with backlash from conservatives over their DEI commitments, particularly around issues like LGBTQ+ and racial equality.
Robby Starbuck, a hard-line right-wing activist, has insisted in several posts that 'we are winning, and one by one we will bring sanity back to corporate America'.
Will Hild from Consumers' Research alleged that Stanley Black & Decker had 'scrubbed' DEI content from its website, claiming they prioritize 'woke politics' over customers.
Hild emphasized that until Stanley Black & Decker publicly apologizes for their failures, consumers should assume the company continues prioritizing politics over its customers.
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