Kizik Sues Drew Shoe Over Allegedly Copying Its Hands-Free Shoe Design and Marketing
Briefly

Kizik's lawsuit asserts that Drew Shoe’s hands-free footwear products copy Kizik’s patented designs, particularly its unique technology that allows for hands-free usage, indicating both patent infringement and an intentional mimicry of Kizik's branding.
The lawsuit details how Drew Shoe's products, featured in their 'Spring/Summer 2025' catalog, incorporate design elements like a flexible lattice heel that closely resemble Kizik's innovative footwear, further underlining the competitive nature of the footwear market.
Kizik claims that Drew Shoe's promotional materials, especially the 'LOOK MA! No Hands' tagline, are intentionally misleading and too similar to Kizik's original 'Look Ma, No Hands,' suggesting a clear attempt to misappropriate Kizik's branding.
In the legal action filed in Ohio, Kizik emphasizes that Drew Shoe's recent advertisements at trade shows featured their allegedly infringing products, bolstering Kizik’s claims about Drew Shoe’s bad faith conduct in marketing.
Read at Footwear News
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