Andrew Gwynne, Labour health minister, stated, 'These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age.'
The UK government confirmed a 9pm watershed on junk food advertising on TV and online, hoping to combat childhood obesity by limiting children's exposure to unhealthy food adverts.
The government's approach is a two-stage system defining 'less healthy' products, understanding there was a need for 'greater clarity' after a 2022 consultation.
Labour included the pre-watershed junk food ad ban in their manifesto, emphasizing immediate action to address childhood obesity 'head on'.
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