Is the Kroger-Albertsons merger really doomed? The deal's chances, and what it means for consumers, explained
Briefly

The federal court in Portland holds the future of the largest supermarket merger in U.S. history, balancing promises of lower prices against fears of less competition.
Kroger and Albertsons have claimed the merger will lower consumer prices, while the FTC warns it would eliminate competition and lead to higher grocery costs.
Analysts suggest that if the merger is approved, only consumers in areas with few alternatives might notice impactful changes in grocery shopping options.
Given the backdrop of rising food prices, the timing of this merger proposal raises significant skepticism and concern about its consumer impact.
Read at Fast Company
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