Is Personalized Shopping Private?
Briefly

Hyper-personalization in ecommerce, paired with privacy considerations, is a delicate balancing act with evolving innovations, yet to be fully mastered by anyone.
Compliance with privacy regulations such as GDPR and PSD2 is crucial for merchants to handle customer data transparently, build trust, and avoid penalties.
Advanced authentication methods like multifactor authentication and behavioral analytics can protect customer accounts, build trust, and personalize security measures for each user.
Read at Practical Ecommerce
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