Coca Nasa, which produces energy drinks and liquors with coca, argues that Coca-Cola's trademark on 'coca' violates Indigenous rights and should be revoked.
David Curtidor of Coca Nasa highlights the struggle against Coca-Cola's corporate 'bullying', stating, 'These business giants arrive thinking they're entitled to our cultural heritage.'
Coca Nasa claims Coca-Cola has abused trademark laws to suppress smaller, Indigenous businesses, emphasizing their longstanding fight for the rights to their cultural heritage.
Coca-Cola's spokesperson asserts the company respects local communities and traditions, amid ongoing disputes over trademark rights related to the coca leaf.
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