How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? | AdExchanger
Briefly

In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its Children's Online Privacy Protection (COPPA) Rule.
The aforementioned exception is a narrowly defined carve-out of the COPPA Rule added in 2013 that allows companies to collect personal information from a child without parental consent if the data is used to support the internal operations of a site or service.
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