"WASHINGTON - The Supreme Court will decide whether a 1988 privacy law spurred by the disclosure of a Supreme Court nominee's video rental history should be applied to digital videos watched on a free website. The court on Jan. 26 agreed to review a lower court's ruling that the Video Privacy Protection Act can't be used to sue a sports website for sharing a user's video-watching history with Facebook."
"Michael Salazar, a California man who watched videos on a website that covers college sports, wants to use the Video Privacy Protection Act to file a class action lawsuit against Paramount Global, the owner of 247Sports.com. Salazar argues the law bars Paramount from sharing his Facebook ID and video-watching history to Meta to create targeted advertising in his feed. (Salazar used his 247Sports.com digital subscription to view videos while logged into his Facebook account.)"
"Paramount argues Salazar is suing to get a "massive windfall" by transforming a "Blockbuster-era statute" about video rental history into a ban against targeted internet advertising. Any content Salazar viewed was available, for free, to any user of the Internet, Paramount's lawyers wrote in a filing, making 247Sports "a completely different business from renting video cassette tapes.""
Supreme Court will decide whether the 1988 Video Privacy Protection Act applies to digital videos viewed on a free website. The law was enacted after a journalist obtained Supreme Court nominee Robert Bork’s video rental list and creates penalties for any "video tape service provider" that discloses customer personal information without consent. Michael Salazar filed a class action against Paramount Global, alleging 247Sports.com shared his Facebook ID and viewing history with Meta for targeted ads. The Sixth Circuit held an online newsletter subscription does not equal subscribing to audiovisual content, while a New York appeals court allowed a similar NBA suit to proceed. Paramount argues the statute targets rental businesses and should not ban targeted internet advertising for free online content.
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