The General Court annuls the commission's decision in its entirety, signaling a significant victory for Google regarding the 2019 penalty imposed by the EU's top anti-trust enforcer.
The commission's ruling applied specifically to a narrow portion of Google's advertising business, particularly regarding ads next to Google search results on third-party websites.
Regulators previously found that Google's exclusivity clauses in contracts barred third-party websites from displaying ads from Google’s rivals, limiting competition in the ad market.
The commission's previous penalty noted that such practices reduced choices for advertisers and website owners, potentially leading to higher prices for consumers.
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