Google AdSense has launched universal opt-out mechanisms and enhanced privacy controls due to new regulations across several US states. The implementation involves recognizing Global Privacy Control (GPC) signals to opt users out of ad targeting, data sale, or sharing. New comprehensive state laws, including Tennessee and Minnesota, have also been rolled out, requiring Google to activate RDP mode, which disables ad personalization to comply with opt-out requests. Publishers are advised to consult legal teams to determine if RDP mode is suitable for compliance in their respective states.
Google has implemented new universal opt-out mechanisms and privacy controls in response to laws from several US states, enhancing user privacy in ad targeting.
With new state laws such as the Tennessee Information Protection Act and Minnesota Consumer Data Privacy Act, Google will activate RDP mode to ensure compliance.
RDP mode will deactivate ad personalization, helping publishers comply with user opt-outs and avoid data sharing that could violate state regulations.
Publishers are encouraged to collaborate with legal teams to assess the applicability of RDP mode and ensure compliance across states with varying data laws.
Collection
[
|
...
]