The agency alleges that data aggregator InMarket Media improperly collected, used and stored consumers' location data which it then packaged into specific audience segments for advertisers and stored for five years.
But the agency's repeated use of the lever highlights the FTC's somewhat limited power to rein in data brokers. Even if the companies do improve how they notify consumers, most people don't read what are often dense and inaccessible terms and conditions.
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